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What You Should Know About Over-the-Top Media
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What You Should Know About Over-the-Top Media

What You Should Know About Over-the-Top Media

By: Hope Horner Source: MartechAdvisor.com Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. […]

By admin|2020-04-27T17:35:54+00:00April 21st, 2020|Image|Comments Off

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey
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66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV spending is set to take a major dive. That’s according to the results of a new FreeWheel [...]