By: Hope Horner Source: MartechAdvisor.com Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. […]
By: Jeff Minsky Source: MediaVillage.com With all the buzz around the upcoming launches of AppleTV+, Discovery + BBC, Disney+, HBOMax, Walmart/Vudu’s original content, and NBCUniversal’s Peacock, you’d think this whole over-the-top TV (OTT) thing is just getting hot. Of course, Netflix, Hulu, and Amazon Instant Video have been streaming for years and have long dominated [...]
By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV spending is set to take a major dive. That’s according to the results of a new FreeWheel survey of more [...]
