One of the most talked-about booths at InfoComm 2025 was that of 22Miles, the digital signage and interactive wayfinding platform that continues to redefine how people navigate physical spaces—and now, how they interact with broadcast and live event environments.

As Full Circle Group continues to bridge broadcast engineering with experiential media, 22Miles stood out as a future-forward solution for venues, campuses, command centers, and conferences. Their innovations in AI-powered wayfinding, voice interaction, and real-time content integration are transforming how attendees, staff, and audiences engage with physical spaces and digital displays alike.

What’s New: Smart, Context-Aware Navigation

At the core of the 22Miles showcase was their Smart Content Manager (SCM) and AI-driven 3D Wayfinding platform. These systems go far beyond basic digital maps:

  • Real-time traffic flow monitoring: Routes can be dynamically updated based on foot traffic, security alerts, or schedule changes.

  • Voice-enabled assistants: Users can ask, “Where’s the media registration desk?” or “How do I get to Studio B?” and receive instant directions.

  • Multilingual, ADA-compliant interfaces: Ensuring accessibility and inclusivity for diverse audiences.

These tools have immediate applications in broadcasting and live events, where dynamic movement, restricted access, and timely communication are critical.

Integrating Wayfinding Into Broadcast Infrastructure

Full Circle Group sees incredible potential in combining 22Miles with live event production environments, particularly for:

  • Large venues and sports arenas

    • Guiding attendees to their assigned sections, exits, VIP lounges, and concession stands.

    • Delivering branded sponsor messages and real-time event updates via signage.

  • Convention centers and broadcast expos

    • Helping production teams navigate multi-room event layouts with time-sensitive setups.

    • Integrating wayfinding screens with live camera feeds, exhibitor schedules, or digital production guides.

  • Corporate broadcast studios and command centers

    • Merging access control with location-aware signage.

    • Guiding guests and crew through multi-floor facilities for interviews, shoots, or control room operations.

AI Meets AV: Real-Time Data, Dynamic Content

One of the most powerful aspects of 22Miles is its real-time data connectivity. Through integrations with platforms like Microsoft Teams, Zoom, Eventbrite, Google Calendar, and building management systems, the displays can:

  • Show upcoming production meetings in designated rooms

  • Pull live social media updates or RSS feeds into lobbies and green rooms

  • Serve as digital bulletin boards for tech crews and editorial staff

  • Trigger personalized messages using geofencing and facial recognition (when enabled)

22Miles also supports low-latency video streaming, opening up use cases like internal event broadcasts, countdown clocks for production, or emergency messaging tied to facility control systems.

Flexible Deployments for Agile Teams

Whether you’re equipping a permanent media headquarters, a mobile production truck, or a temporary stage buildout for a festival or conference, 22Miles offers:

  • On-premise, cloud, and hybrid deployment options

  • Touch and touchless screens with gesture or QR code interactivity

  • Drag-and-drop content creation tools for fast updates

  • Robust analytics to measure foot traffic, message views, and screen engagement

Full Circle Group + 22Miles: Unlocking Spatial Storytelling

As live media experiences become more complex and immersive, Full Circle Group is committed to helping organizations integrate AI, wayfinding, and broadcast technologies in meaningful ways.

We are exploring custom installations and interactive display solutions powered by 22Miles for:

  • University campuses with hybrid broadcast programs

  • Convention and trade show venues

  • Corporate HQs with in-house media studios

  • Performing arts centers and entertainment venues

  • Government facilities with broadcast control rooms

Our goal is to combine functionality with storytelling—transforming signage from static directories into dynamic engagement tools that inform, guide, and delight.

Final Take

22Miles is more than just a signage company—they’re paving the way for a more intelligent, responsive, and immersive visitor experience. As AI and AV converge, their platform will be a key asset for organizations looking to streamline operations and elevate the audience journey.

Full Circle Group is proud to be at the forefront of this evolution and excited to help our clients imagine what’s next.