Las Vegas, NV – June 2025 – InfoComm 2025, the largest professional audiovisual trade show in North America, once again delivered a jaw-dropping showcase of the technologies that are shaping the future of connected experiences, immersive storytelling, and intelligent environments.

Full Circle Group and our partners had a first-hand look at the leading-edge technology that is changing the broadcast IT industry. We gathered insight, connected with global innovators, and identified the trends and partnerships that will drive the next evolution of broadcast, AV, and media production.

From Display to Engagement: The Shift to Intelligent Screens

This year’s InfoComm made one thing clear: displays are no longer passive tools—they’re interactive, AI-driven communication hubs. From 8K LED walls with edge-blending capabilities to transparent OLED displays that double as touchscreen interfaces, manufacturers like LG, Samsung, Sony, and Barco demonstrated that visual storytelling is entering a new era.

Many of these displays are built with computer vision, gesture control, and voice-activated assistance, enabling real-time content customization and responsive feedback in venues like:

  • Sports arenas

  • Retail showrooms

  • Houses of worship

  • University broadcast labs

  • Corporate town halls

AI at the Center of Pro AV Innovation

Artificial intelligence was everywhere at InfoComm 2025—embedded in cameras, microphones, cloud-based editors, and AV routing systems. AI is now being used to:

  • Auto-mix audio feeds for hybrid events and video podcasts

  • Analyze audience reactions during live presentations using emotion recognition

  • Suggest camera angles and edit points in real-time

  • Translate and transcribe multilingual meetings on the fly

Platforms like Q-SYS, Crestron, Shure, and Fireflies.ai offered solutions designed to bring intelligent automation to everything from huddle rooms to multi-camera broadcast control rooms.

Convergence of AV, IT, and Media Production

InfoComm 2025 highlighted a growing trend: the blending of traditional AV with enterprise IT and broadcast infrastructure. With more organizations producing high-quality internal and external content, there’s a clear need for scalable, secure, and cloud-integrated systems.

Several sessions were insightful for the broadcast professionals:

  • Virtual production pipelines for live and recorded events

  • Remote monitoring and support of AV systems via AI dashboards

  • IP-based content distribution using NDI, Dante, and SRT

  • AV over cloud (AVoC) for hybrid workplace flexibility

This convergence allows for smarter planning, faster deployments, and unified control over audio, video, lighting, and data streams—critical for enterprise media teams and live event operators alike.

Immersive Experiences and XR: From Concept to Deployment

Virtual and extended reality were more than buzzwords at InfoComm this year—they were front and center. Vendors demonstrated how XR can:

  • Enhance training simulations

  • Create virtual showrooms for product launches

  • Offer immersive donor tours or student orientation experiences

  • Drive deeper engagement at corporate events and trade shows

Companies like Disguise, Unreal Engine, Holoplot, and XR Studios showed how easy it has become to merge physical and virtual sets—something Full Circle Group is exploring for hybrid productions and branded content experiences.

Notable Trends and Takeaways for Full Circle Group

Here are some major themes Full Circle Group will be integrating into our strategy as a result of attending InfoComm 2025:

  1. AI-Powered Production Tools
    Streamlining live workflows, reducing turnaround time, and enabling more responsive, personalized content delivery.

  2. Interactive Digital Signage & Wayfinding
    Using platforms like 22Miles to integrate broadcast content, facility navigation, and real-time alerts.

  3. Remote & Cloud-Based Collaboration
    Supporting hybrid teams with tools for cloud editing, live remote control rooms, and smart scheduling.

  4. Content-as-Infrastructure
    Leveraging immersive AV ecosystems not just for presentation—but as foundational storytelling assets across education, sports, faith-based institutions, and city government.

Building What’s Next

From the floor of InfoComm 2025, one message was clear: the AV industry is no longer just about hardware—it’s about intelligent ecosystems that inspire action, elevate brand experience, and deliver measurable outcomes.

As Full Circle Group continues to lead in broadcast engineering, digital content strategy, and media innovation, we are more excited than ever to work alongside clients and partners who are ready to build what’s next.