66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV spending is set to take a major dive. That’s according to the results of a new FreeWheel [...]

By |2020-04-27T15:39:57+00:00March 10th, 2020|Gallery|Comments Off on 66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey