What You Should Know About Over-the-Top Media

By: Hope Horner Source: MartechAdvisor.com Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. […]

By |2020-04-27T17:35:54+00:00April 21st, 2020|Image|Comments Off on What You Should Know About Over-the-Top Media

The Explosion of Streaming Services Is Forming an OTT Nebula

By: Jeff Minsky Source: MediaVillage.com With all the buzz around the upcoming launches of AppleTV+, Discovery + BBC, Disney+, HBOMax, Walmart/Vudu’s original content, and NBCUniversal’s Peacock, you’d think this whole over-the-top TV (OTT) thing is just getting hot. Of course, Netflix, Hulu, and Amazon Instant Video have been streaming for years and [...]

By |2020-04-27T15:40:05+00:00March 22nd, 2020|Standard|Comments Off on The Explosion of Streaming Services Is Forming an OTT Nebula

66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey

By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV spending is set to take a major dive. That’s according to the results of a new FreeWheel [...]

By |2020-04-27T15:39:57+00:00March 10th, 2020|Gallery|Comments Off on 66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey