What You Should Know About Over-the-Top Media
By: Hope Horner Source: MartechAdvisor.com Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, [...]
Digital & Documentation Transformation Key to Pharma, Manufacturing, and Energy Survival Amidst COVID-19
By: Karla Jo Helms & Kimberly Zambrello Source: Kinsman Group While every business sector is left reeling to find a safe course through the COVID-19 storm, energy, manufacturing, and pharma industries are at its eye. [...]
What’s Gen Z Watching, And How Does It Impact The Future Of TV
By: Sarah Cavill Source: Insights.DigitalMediaSolutions.com Netflix and chill has turned into Netflix or Hulu or Apple TV or HBO Max and chill, and that’s just a fraction of the streaming services viewers are turning to [...]
The Explosion of Streaming Services Is Forming an OTT Nebula
By: Jeff Minsky Source: MediaVillage.com With all the buzz around the upcoming launches of AppleTV+, Discovery + BBC, Disney+, HBOMax, Walmart/Vudu’s original content, and NBCUniversal’s Peacock, you’d think this whole over-the-top TV (OTT) thing is [...]
66% of National Advertisers Have Purchased OTT or CTV Ads, says FreeWheel Survey
By: Eric Schumacher-Rasmussen Editor Source: StreamingMedia.com When it comes to advanced TV advertising, OTT and connected television (CTV) is leading the way, while addressable and streaming full-episode players (FEPs) aren’t far behind, while linear TV [...]
Global Telehealth Industry (2020 to 2025) – High Utility in Combating Infectious Diseases and Epidemics Presents Opportunities
By: Laura Wood Source: Digital Journal The “Telehealth Market by Component Software & Services (RPM, RTM), Application (Teleradiology, Telestroke, teleICU), Hardware (Glucose Meters), End-User (Provider, Payer, Patient), Delivery Mode (On-Premise, Cloud) Trends & Global Forecast [...]